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Tinterra: los secretos más exclusivos de un lujoso vino mexicano

This is the story of how the first impression counts more than anything. Especially if we talk about wines. And it is that life can also happen inside a bottle, and secrets can be the best pairing

Wine is a mirror. It reveals the secrets of those who produce it, wear it and drink it. Sometimes it’s a gift, a way to pamper yourself, claim a place in the world. The wine leaves its mark. In it we find notes of identity, a fine bouquet of pride, a full body of effort, and a slight enigmatic sweetness.

 

Wine production is the only activity where one person can take care of everything. From the earth. Harvest. The pressing. fermentation. The bottling. Even the most sophisticated details of the label. So said retired publicist John Dunkley in 1971 when he purchased 1.5 hectares of a vineyard in Riecine, the heart of Tuscany, and began producing his own Chianti Classico .

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More than 10 thousand kilometers away, 51 years later, Cristian Kim understood the same thing and created Tinterra , a luxurious garnet-colored Mexican wine with hints of raspberry tones ripe that combines Syrah, Carignan and Grenache grapes . For him, the best kept secret in Valle de Guadalupe; for us, an exclusive, honest wine, a new object of desire.

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Cristian is what is known as a globetrotter. He was born in South Korea, grew up in Guatemala and settled in Mexico. From his taste for travel, Coreanovlogs emerged, his alter ego that eats, drinks and sells millionaire properties in every corner of Mexico together with his more than five million followers.

The seed for Tinterra was planted on one of those adventures, when he first visited Baja California. One day, between salt-crusted rib eye and grilled salmon, Kim decided to make her first wine.

 

SYMBOL OR SECRET?

Five thousand liters of Tinterra were produced to begin with. More than 1,200 bottles. Each with 13.5 degrees of alcohol. Exactly 12 months in second-use French, Hungarian and American oak barrels. Fruit aromas such as cherry, plum and blueberry. Notes of pepper, cinnamon and cloves.

But the jewel in the crown is the label. A label five times more expensive than the usual ones produced in Mexico. Printed in Saltillo by the company Etiqus with details in copper, cotton paper and registered varnish.

To understand it better, we talked to Alejandro Flores , founder of Human , the design studio in charge of Tinterra.

And to reveal each secret, we start with the name. Everything started from a story that Cristian Kim wanted to tell. “In the videos of him he has a small whisper, with that he closes, with that he opens, it is his trademark, a whisper is to tell a secret, the most intimate conversation between two people,” Alejandro points out.

“Whisper”, in fact, would be the first name. However, it was already taken. The alternative? Use Latin. ‘Tin’ of three, for the amount of grapes it contains. ‘Terra’, from the earth. To respect the concept of the whisper, a subtle detail was included: in the ‘RR’ you can see how they tremble with the sound waves when you pronounce the name of this luxurious concoction.

The second secret is hidden on the left side of the classic Burgundian bottle –very common in red wines based on Pinot Noir, Syrah and Grenache– . If you look closely, a pair of black Xoloitzcuintles stand out. You are sitting. Head up. Alert ears. Raised tails. They protect an ancient key – an amulet related to luck and protection.

“It is a pre-Hispanic animal known as the ‘Guardian of secrets,’ and it became the common thread towards Cristian. It was necessary to represent Cristian and Mexico, contemporary Mexico”, says the creative director.

A world map lies hidden on the label revealing the third secret. It is a cartographic representation of the entire surface of the planet. Tinterra is then also a map: a treasure hunt for wine lovers, the path to the best kept secret in Valle de Guadalupe.

“It’s something that Cristian has already found, and that he is willing to share,” adds Alejandro. “It was there that we built history, with fine finishes, different papers and various weights.”

A QUARTER OF COTTON AND A CUP OF COPPER

In supermarkets, specifically in the wine and spirits area, all the bottles look alike. They are copies that only modify their colors, change their names and replicate phrases.

That’s why Cristian Kim wanted to have the best bottle. The most striking. Even if that means being the most expensive. “Cristian was very open as to what he wanted, really being the endorsement and image of the brand, he spared no expense” , comments Alejandro, who seven years ago founded Human under a human-centered design methodology –the design human-centered.

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The mission was clear. A sensory, memorable label, an experience for the senses… the materials would be the key. Among Human ‘s strategic partners is Etiqus , a Mexican company that specializes in world-class packaging and labels, and the key to completing this task.

“We use a cotton-based paper that has a good grammage and thickness. Registered varnish in the part of the logo and hot stamping, which is generally used in details”, highlights Alejandro, who has already been recognized by the website specialized in design, Dieline.

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Tinterra would not have been possible five years ago. That is a reality. Not because of the technology or the vendors, but until recently, achieving the quality and sophistication of a label like this required a very large (and expensive) order. Unattainable volumes for a budding entrepreneur.

“Having this possibility with Etiqus of having smaller volumes, we can really make very good labels, high-impact labels, very fine,” adds the creative, with his sights set on the next contests where Tinterra will surely give something to talk about.

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Para la producción de este tipo de etiquetas autoadhesivas de alta calidad, se requiere de la tecnología más moderna, la cual Human encontró en Etiqus, razón por la que se han convertido en grandes aliados. Entre su oferta de acabados cuentan con hot foil, también conocido como estampado, barniz táctil, serigrafía, grabado en alto y bajo relieve, hologramas de seguridad, micrograbado, laminado, dato variable, mosaico y collage.

“Los dueños del viñedo dicen que es una de las etiquetas más bonitas que han visto”,comenta Cristian Kim en uno de sus últimos videos en YouTube, mientras cubre con ambas manos la botella y pide una copa para degustar su primer vino acompañado de una clásica tabla de charcutería.

Price, release date and points of sale, those are other secrets that we remain undiscovered, however, the first impression did its job. We are ready to test Tinterra.

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